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New Developments In Digital Marketing For 2022

Bob McIntosh is the co-founder of 3 Degrees Consulting, helping clients achieve extraordinary results in digital marketing. Digital marketing is developing rapidly. While traditional outbound marketing has been fairly static over the past few decades, inbound marketing is becoming increasingly dynamic. 
Take your mind off the industry and it will change, putting you at a disadvantage if you don't think and adjust accordingly. Don't worry, I keep my finger on the pulse of digital marketing development. Here's a quick look at how digital marketing is changing as we get closer to 22. 

Digital marketing is becoming more and more personalized. Simply presenting large-scale digital advertising or content with mass appeal to a wide audience is currently generally not effective. The most successful companies and marketers understand that digital marketing works much better if it is tailored to their target audience. With data tracking and metrics, you can now personalize ads for specific shoppers. 

Companies that take the time and effort required to understand the specific platforms their audiences are using, how those platforms are being used, and exactly what target customer desires allow for personalized messaging for specific demographics. This super-targeted approach is very effective in delivering messages to your target audience in a way that encourages them to move up the sales funnel to turn into paying customers or clients. Ad personalization maximizes the value of every penny spent on an advertising campaign, increases customer loyalty, and creates the foundation for success for descendants in the form of loyal customers. Your marketing team or external marketing partner can help you achieve this through a variety of tools, campaign analysis, and effective customer flow strategic planning. 

Facebook changed its name to Meta at the end of 21 years. While about half of consumers believe the name change was in response to the company's PR challenges, it was also a strategic semantic marketing move as Facebook pivots towards a virtual reality community where people interact with each other as digital avatars in informal settings. environment of the physical world. 

Digital advertising is also making the transition to Metaverse, games and virtual reality. Perhaps soon ordinary people will spend hours daily in the metaverse. Virtual Escape offers businesses and marketers a great opportunity to build relationships with targeted customers through virtual advertising. Keep in mind that Facebook, now a metaverse, is reaching 3.6 billion people every month with no sign of slowing down, no matter how we may feel about them, which means it's smart to start pitching ads for the metaverse that's coming soon. seen by a potential audience. clients. 

Marketing is becoming less formal. This conversational marketing is characterized by high-quality interaction with your target audience. Think of it as a private conversation: you don't drive around shouting "Buy my stuff!" 

Although conversational marketing in the form of chatbots and social media is not a breakthrough in the context of the industry as a whole, it is rapidly evolving and becoming more popular. The surge in the use of conversational marketing is partly due to changes in consumer behavior, which have accelerated in recent years due to an influx of technological innovation. More and more companies are interacting directly with target customers in real time through direct and indirect messaging, with chatbots playing an increasingly important role in interacting with target customers. Such conversations will inevitably rise to the top and become more fluid as the year progresses. 

Chatbots and conversational social media marketing will become increasingly important as the interaction between targeted customers and businesses continues to be redefined in the 22nd year and beyond. To the surprise of some, customers are responding positively to the use of chatbots and, in my company's experience, conversational marketing in general in a digital context. This marketing strategy increases brand awareness, ultimately providing the buyer with a meaningful conversation that increases the chances of a timely conversion. Artificial intelligence has the potential to revolutionize digital marketing for years to come. 

For example, conversational search allows people to easily ask questions and rank results in conversational form. We are now seeing "ask me a question and I'll find the answer" instead of "choose from these topics". 

While the vast majority of people still don't interact with conversational AI on a daily basis, an increasing number of people are using technology tools to get information. Websites and other online components optimized for these search terms have a competitive edge in the content marketing battle. Search engines like Google have advanced to the point where they can listen for verbal queries, process them, and communicate the required information via automated text or voice. The voice search technology on which artificial intelligence is based is improving every day, which means that it will soon reach a breaking point where finding content, products, services and just about everything else through verbal interaction with cars will become socially normative. 

These are just some of the major digital marketing advances we've seen in 21st. These and many more will continue to grow exponentially and will return in 22. I'm excited to see how today's technology will impact existing marketing, and even more excited to see what new technologies are being developed that will continue to change the marketing landscape. The Forbes Business Council is the premier organization for developing and connecting entrepreneurs and leaders. 

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